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Muzmatch: the dating software changing the way in which Muslims find love

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Muzmatch: the dating software changing the way in which Muslims find love

Shahzad Younas’s Muslim app that is dating 15,000 partners meet to get married. He informs Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO regarding the Muslim matching software Muzmatch. “It’s a generalised expression but it strikes the nail regarding the mind. If I’m fulfilling a lady, we’re both reasoning, is this individual wedding product?”

Muzmatch is normally dubbed the Muslim Tinder but Younas just isn't therefore satisfied with the contrast. It utilizes some typical dating-app structures, such as for example swipes and likes, but alternatively of concentrating on casual hook-ups it's all about assisting Muslims find anyone to marry.

Numerous Muslims are required to marry young also to somebody for the exact same faith. Choices consist of working together with a matchmaker, which computer science graduate Younas defines as “like getting your CV passed around” to get a proper partner. Therefore it had been back 2014, after hearing their buddies swap tales about dating battles, which he chose to produce an software that could make the dating process more “halal” — acceptable in religious legislation.

Younas quit their task as a good investment banker and invested half a year working 18-hour times to produce Muzmatch in their room. Half a year after establishing, the application had produced its very very very first wedding.

“A few got in contact to state ‘thank you, we got hitched due to your app’. I happened to be like, OK, it is real,” he said. The outcome talk on their own: Muzmatch has one or more . 5 million users plus some 15,000 partners 've got hitched after fulfilling onto it.

It produced title it me you’re trying to find? for itself away from Muslim community because of an advertising campaign that went in the Tube this past year featuring Lionel Richie singing: “Halal, is” with regards to rivals, the application ranks greater for packages compared to the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), in accordance with analytics business App Annie, so it’s no wonder the big relationship organizations came knocking.

Younas won’t mention who, but claims he has turned them straight straight straight down everytime. “We’re on a objective to change how Muslims across the world think of marriage, and obtain married.”

Plenty of work gets into making sure Muzmatch is a safe room for Muslims to talk and fulfill on line. In 2016, the working platform introduced selfie verification to make sure every person regarding the software is whom they do say these are typically. The organization possesses united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone show up in conversations in the software, such as for example a relative, as per an Islamic principle that after unmarried gents and ladies chat a party that is third show up. Users also can make sure they've no profile image to their account or details such as for instance their name that is full they could be as personal online as you can. “It’s about knowing that Muslims are incredibly diverse therefore we don’t like to force individuals down a road that is particular. We should function as the safe area and offer top-level privacy to the users,” says Younas.

Security is vital for any other reasons. “We get lots of EDL kinds and people that are right-wing you plenty of abuse — putting up Bin Laden images and all sorts of that types of stuff,” claims Younas. “The positive thing is they get spotted quickly and removed and we also can block those users in a permanent means.” Regarding the upside, Muzmatch comes with non-Muslims registering because they're interested in the faith, such the man that is 50-plus transformed into Islam after fulfilling somebody in the application. “The individual tales can be pressing. We’re wanting to tread that type of being available but equally being faithful to our community. It’s a line that is tricky find a bride walk down but We think we’ve nailed it.”

So what’s next? The start-up has accomplished profitability compliment of its premium paid-for tier nevertheless the stage that is next to carry on to boost the software and its own features, and expand the group as well as its reach. “Purely for a figures foundation, one-fifth around the globe is Muslim,” claims Younas. “On top of this, we estimate there are about 400 million Muslims who will be solitary and qualified. We examine that, and we’ve not really produced dent.”

The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated when you look at the programme back 2017 – also as Luxor Capital.

"Shahzad has obviously made a thing that individuals want," states Tim Brady, someone at Y Combinator. "He is a resourceful creator whom happens to be hearing his users as well as in the procedure is rolling out a great solution for the Muslim community, in a fashion that main-stream businesses have actually neglected to do."

Beyond bringing individuals together, Younas additionally would like to alter attitudes when you look at the Muslim world in order that marriage is approached in a contemporary method. “My vision is the fact that whenever Muslims across the world think of engaged and getting married Muzmatch pops into the mind — plus it feels as though an evident, non-taboo move to make,” he states. “I always think Muslims are five years behind the main-stream, specially when it comes down to technology. Now it is time to allow them to get caught up.”

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